Fleurop at the Swiss Indoors 21-29 October 2023 in Basel

In the 1960s, global tennis was not even a vision in Switzerland. But in 1970, thanks to founder and president Roger Brennwald, the first edition of the forerunner of the Swiss Indoors was held in a temporary air hall and advanced from a small tennis tournament to Switzerland's biggest sporting event. This not least thanks to tennis legend Björn Borg, who took part in 1977 and literally made the tournament «explode».

The Swiss Indoors have seen quite a few stories. Probably the most famous: Roger Federer, who once started out as a ball boy at the Swiss Indoors Basel, is now the most successful player in the event's history, having won ten titles in his hometown. But of course, Switzerland's leading sporting event boasts an impressive list of former champions, including Ivan Lendl, John McEnroe, Boris Becker, Stefan Edberg, and Pete Sampras.

Fleurop likes it sporty and fast. That's why the largest flower delivery network sought contact with the Swiss Indoors early on. Starting in 2015, this was still in the form of small sponsorship in kind. But already in 2019, the opportunity of a larger appearance presented itself. At that time, the «Männerpflanze» brand was relatively new. That's why over 300 plants for men adorned the stadium and created a buzz among tennis fans. In 2020 and 2021, the tournament was canceled due to pandemic. But in 2022, the yellow felt ball flew again. New life was breathed into the partnership between Fleurop and the Swiss Indoors, and Fleurop became Official Supplier. Now the visitors of the tournament could not only admire the beautiful plants for men, but also - directly in the main entrance area - a huge wall of flowers.

Speaking of the flower wall: last year it was almost 9 square meters in size, covered with over 3,000 individual flowers and featured the Swiss Indoors logo. Almost non-stop, the masterpiece made by master florist Marc Müller (The BLOOMERY) and his team was hogged by people taking selfies and sharing them on social media. This will be the case again this year - but not only in the main entrance, but also in the area for VIP guests. Of course, the two flower walls will be different. Because while the flowers in the entrance area vary in soft orange, salmon, and cream tones as well as accents of blue eucalyptus and feature the Swiss Indoors and Fleurop logos, the approximately 6-square-meter flower wall in the VIP tennis village is planned with rose, pink and red gerberas as well as red eucalyptus. So, selfies are definitely worth taking!

If you like shopping, you shouldn't miss Fleurop's sales area at the Swiss Indoors. There you will find two brands from the Fleurop family and their products. So, look forward to the world of green guys from the «Männerpflanze» brand, as well as some particularly original of the approximately 2,000 products from shopping channel «FleuropHOME», the platform for personal use. At the Swiss Indoors, for example, there will be cool socks (also with a tennis motif), delicious Tsüri sauces, exquisite liquid soaps, enchanting candles and much more.