Shades of red

Red for love? Yes, but not only. Because red also stands for many other positive qualities in our lives, even in other cultures.

Red flowers stand for love or zest for life

Red stands for passion, eroticism and love, zest for life, self-confidence, strength and activity. However, the color red also stands for beauty and joy.

In other words: red flowers are not only right for smitten Romeos and passionate Juliets, but also for decisive, strong-willed, active people with a zest for life or those who need a little push in that direction.

Red in other cultures

The Russian terms for «red» and «beautiful» come from the same root. That's why the «Red Square» in Moscow has been considered the «beautiful square» since the 17th century.

In China red is the symbol of joy, summer and south and means happiness. That's why it is often used for wrapping paper, invitation cards and as sign of festivity.

Another sign of joy and festivity is the red carpet that is rolled out to welcome famous people and actors.