With maennerpflanze.ch, Fleurop is launching a brand that
specifically targets gifts for men. It involves 16
easy-to-care-for plants that bear male names and are
distinguished by individual character traits.
Each plant comes with a witty postcard with name and characteristics, almost foolproof care instructions, a stylish planter with a mustache
(logo of the brand Männerpflanze) and a practical transport box.
If you go to
the
four-language website , you will find the distribution
network, which currently consists of over 120 flower stores.
These are not only located in German, French and
Italian-speaking Switzerland,
but also cover the Rhaeto-Romanic language area.
